Goode Company Taqueria

From mesquite-grilled fajitas to burgers to quail and eggs, Goode Company Taqueria showcases a family with boots on both sides of the border. Our goal for this colorful concept is to honor the deep roots and authentic voice of the robust family of brands, while shaping its identity to thrive in a modern food hall. The vibrant color palette and playful use of typography echo the hand-painted signs in the original Taqueria on Kirby Drive.

Branding

Junior Designer

Principle

Agency: Princple

Creative Director: Allyson Lack 

Art Director: Elizabeth Kelley

Copywriting: Erin O’Connor

Strategy / Naming: Ina Riley

Restaurant Branding

2022—2024

Menu Design

Collateral Design

Packaging Design

Packaging Design