Goode Company Taqueria

From mesquite-grilled fajitas to burgers to quail and eggs, the colorful concept showcases a family with boots on both sides of the border. Their menu is inspired by the skills and stories of their grandmother, an immigrant from Tampico, as well as campfire favorites from family days on the ranch.

Branding

Principle, Junior Designer

Agency: Princple

Creative Director: Allyson Lack 

Art Director: Elizabeth Kelley

Copywriting: Erin O’Connor

Strategy / Naming: Ina Riley

Agency: Princple

Creative Director: Allyson Lack 

Art Director: Elizabeth Kelley

Copywriting: Erin O’Connor

Strategy / Naming: Ina Riley

Restaurant Branding

2022—2024

Menu Design

Collateral Design

Packaging Design