Goode Company Taqueria
From mesquite-grilled fajitas to burgers to quail and eggs, Goode Company Taqueria showcases a family with boots on both sides of the border. Our goal for this colorful concept is to honor the deep roots and authentic voice of the robust family of brands, while shaping its identity to thrive in a modern food hall. The vibrant color palette and playful use of typography echo the hand-painted signs in the original Taqueria on Kirby Drive.
Branding
Junior Designer
Principle
Agency: Princple
Creative Director: Allyson Lack
Art Director: Elizabeth Kelley
Copywriting: Erin O’Connor
Strategy / Naming: Ina Riley
Restaurant Branding
2022—2024
Menu Design
Collateral Design